Basic Of Keywords Research

Basic of keywords research from extratutorials. When you want to help your client to make more traffic from organic unpaid search resultsgoogle, bing, yahoo all of your efforts are going to be waste if you don’t understand basic of keywordsresearch. As we are going to discover in this basic of keywordsresearch tutorial. The keyword research you perform with your client is going to form foundation all your seo efforts after all it is search engine optimization. We are going to optimize to get better results in the major search engine.

Now what they people do ?

When they go to search engines looking for information when they find information by entering search term or keyword faces in google , bing , yahoo. They will take that search term and deliver the list that what its consider to be most appropriate results for that keyword farce. So, if you are not targeting by getting right keywords then your efforts are not going to be very good results.

basics of keywords research(Screenshot1)

Let see example in google. making website for fitness business whatever kind of fitness business may be running in gym or may be they just want a blog where they can talk about weight loss progress there are number of things they can talk about in fitness world. They want first page search results term fitness in google. As you can imagine there are billions of people probably all over the world for this farce or this word fitness. So, that many people searching for that world you may thinking good one to target you thinking that all of millions ofpeople searching for fitness things they surely number of them find your site unfortunately that’s not going to be a case when you have a search term broad its actually very very difficult to rank very high and all in search engine results.
As you can see in screenshot1 there are about 1,150,00,000 results that google pose up using this word fitness which means you having difficult time getting any where even top 100 or even 1000 search results pages for that search term. When last time you are searching in google and you catch by page 100 or page 1000. only few people go to through google results for 4 or 5 page otherwise all see the first page of the google result. very very few people go past pages of google. Most people of they are not finding they looking for thing on page one then they either go to another search engine or they will type in more specific term.

key strategy

basics of keywords research(Screenshot2)

one of the key strategy if not we key strategy effective keywords research is selecting terms which are more specific so if your client building website for specific kind of fitness business or targeting specific gender or anything like that narrow down little bit. It would be much more effective some for specific search terms. Even with some more keyword terms you still need to do your research because there are alot of more specific search terms will have alot of competitions For example how to loss weight that something alot of people looking for and as you can see screenshot2. three hundred and eight million search results you may thing its lot better 1.3 billion but still 308 million searchresults lot of people competing for this search term. Its to be going very very difficult to rank on the first page of the google for that search term which brings us to concepts of long tail keywords

Concepts of Long Tail keywords

A Long tail keywords is very specific targeted keyword targeted keyword phrase that doesn’t had that much competition you can not see 308 million searchresults but its easier to rank for page one because there isn’t many different websites competing for that search term. If you think about that it makes kind of sense about it. If you are competing with 1.3 billion other websites the chances are you not gonna get first one hundred search results pages. So, the chances are even alot of people searching for that term none of them going to find you because nobody going to go for the page 100 of the search results. In order to find website they looking for chances are they can find a website they looking for way before they get to your website. Better you target a longer more specific keyword phrase you will not have nearly as many people looking for that phrase. But its much larger percentage those people are going to find you because its going to be easier to get to your page one on google for those search result pages. So, You will find that long tail keywords is much much more traffic then trying to target this genetic keyword phrases like fitness or weight loss.

Proper keyword research

In order to properly find new keyword you need to side down with your client have conversions about what there business is? what the specialty? what they are doing with there business? You need to think all terms of user when somebody comes to a website and they when they come to google, bing or yahoo they want to find something how did they get satisfied what terms they typing when they find something chance are they would be looking for something specific either they looking for fitness gym in there area you can navigate by Geo navigation area or they may be looking for advise or reviews for a specific weight loss product or fitness product may be there are looking for reviews or something like p90x or crossfit something like that more specific they get with the search terms that you targeted more likely you wanna be going reachable and contact with the people they are looking for the information. If you come with the right results to target the right keyword for the search phases then you have been very good foundation to built your rest of your seo efforts around. Some of you had not worried about keyword researchbecause they work in big companies there were me more people for this task then also you need to take care how you will use such keyword in your websites. That make visible to search engine and more people can be reaches to it and also people take interest into that people comment on it and back it again to your websites. Because one of the search engine look at people come to the specific keywords when somebody types an specific keyword phrase and clicks on your website. How long they stay at your website

When they use particular keyword phrase. For example if somebody searches how to loss weight using … what ever specific keyword they will be looking at for and they find your website into the search results. They click on your website they immediately see that the website doesn’t had a information that they are looking for immediately they go somewhere else. Google notice that they entered that search term they did not stay on your site very long so google will assume. That your site is not very afford of site for that search term. They will harm your search results. So, you need to make sure that not only you doing appropriate keyword research. But you also think about user and when they want specific frame content on your website had importance and helpful information regarding the specific keyword. That will keep people to on your site longer and keep people coming back for more.